Introduction
Welcome to Bwin. This Privacy Policy outlines how Bwin, operated by [Company Name/Entity, e.g., a company incorporated in Malta under registration number XXXX, licensed by the Malta Gaming Authority], collects, uses, stores, and protects your personal information when you use our website, mobile applications, and services (collectively, the "Services"). We are committed to protecting your privacy and handling your data transparently and in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR) where relevant. By using Bwin's Services, you agree to the terms of this Privacy Policy.
This policy explains your rights regarding your personal data and how you can exercise them. We encourage you to read this policy carefully to understand our practices regarding your information.
Information We Collect
We collect various types of information to provide and improve our Services. This includes:
- Identity Data: Name, date of birth, gender, nationality, and copies of identification documents (e.g., passport, driving license).
- Contact Data: Residential address, email address, and telephone number.
- Financial Data: Bank account details, payment card details, and details about transactions you make on Bwin. This does not include your full payment card number, which is handled by our payment processors.
- Profile Data: Username, password, betting history, preferences, feedback, and survey responses.
- Technical Data: Internet Protocol (IP) address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access Bwin.
- Usage Data: Information about how you use our website, products, and services, including pages visited, time spent on pages, and clickstream data.
- Marketing and Communications Data: Your preferences in receiving marketing from us and our third parties, and your communication preferences.
- Compliance Data: Information required for anti-money laundering (AML) and know your customer (KYC) checks, source of funds, and responsible gambling measures.
How We Use Your Information
We use your personal information for several purposes, primarily to operate our Services and comply with legal obligations:
- To Provide Services: To register your account, verify your identity, process your bets and transactions, and manage your participation in our games.
- Customer Support: To respond to your inquiries, provide assistance, and resolve issues related to your account or our Services.
- Personalisation: To tailor your experience on Bwin, including offering personalised promotions and content based on your betting history and preferences.
- Marketing: To send you promotional offers, newsletters, and information about our products and services, where you have consented to receive such communications.
- Security and Fraud Prevention: To detect and prevent fraudulent activities, money laundering, and other illegal activities, thereby protecting both our users and Bwin.
- Compliance: To comply with our legal and regulatory obligations, including those related to licensing, anti-money laundering, responsible gambling, and tax reporting.
- Service Improvement: To analyse usage patterns, conduct research, and gather statistical data to improve our website, services, and user experience.
- Analytics: To perform analytics and statistical analysis to understand how our Services are used and to make informed business decisions.
Legal Basis for Processing
We process your personal data based on several legal grounds, as permitted by GDPR and other applicable laws:
- Contractual Necessity: Processing is necessary for the performance of a contract with you, specifically to provide you with betting and gaming services as per our Terms and Conditions.
- Legal Obligation: Processing is necessary for compliance with a legal or regulatory obligation to which Bwin is subject, such as anti-money laundering laws, licensing requirements, and responsible gambling mandates.
- Legitimate Interests: Processing is necessary for the purposes of the legitimate interests pursued by Bwin or by a third party, except where such interests are overridden by your interests or fundamental rights and freedoms. This includes interests in preventing fraud, improving our services, and ensuring network security.
- Consent: We may process your data based on your explicit consent for specific purposes, particularly for sending direct marketing communications. You have the right to withdraw your consent at any time.
Data Sharing and Disclosure
We may share your personal information with third parties under specific circumstances:
- Service Providers: We engage third-party service providers to perform functions on our behalf, such as payment processing, identity verification, IT services, data analytics, and marketing. These providers are contractually bound to protect your data and use it only for the purposes for which it was disclosed.
- Regulatory and Law Enforcement Bodies: We may disclose your information to regulatory authorities, licensing bodies, law enforcement agencies, and other government entities when required by law or to comply with our regulatory obligations.
- Fraud Prevention Agencies: We share information with agencies involved in fraud prevention and anti-money laundering to protect our Services and users from illegal activities.
- Group Companies: Your data may be shared with other entities within our corporate group for operational, analytical, and business purposes.
- Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred to the acquiring entity.
- Professional Advisors: We may share data with our professional advisors, such as lawyers, auditors, and consultants, when necessary for legal, financial, or operational advice.
We do not sell your personal data to third parties.
Data Security
Bwin implements robust technical and organisational measures to protect your personal data from unauthorised access, alteration, disclosure, or destruction. These measures include data encryption, firewalls, secure server infrastructure, and access controls. Our employees are trained on data protection and confidentiality. While we strive to protect your personal data, no method of transmission over the internet or electronic storage is entirely secure. We cannot guarantee absolute security of your data.
Your Privacy Rights
Under applicable data protection laws, you have several rights regarding your personal data:
- Right of Access: You have the right to request a copy of the personal data we hold about you.
- Right to Rectification: You can request that we correct any inaccurate or incomplete personal data we hold about you.
- Right to Erasure (Right to be Forgotten): You can request the deletion of your personal data under certain circumstances, for example, if the data is no longer necessary for the purposes for which it was collected.
- Right to Restriction of Processing: You have the right to request that we restrict the processing of your data under certain conditions, such as when you contest the accuracy of the data.
- Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to transmit that data to another controller.
- Right to Object: You have the right to object to the processing of your personal data based on legitimate interests or for direct marketing purposes.
- Right to Withdraw Consent: Where we rely on your consent to process your data, you have the right to withdraw that consent at any time.
- Right to Lodge a Complaint: You have the right to lodge a complaint with your local data protection supervisory authority if you believe your rights have been violated.
To exercise any of these rights, please contact us using the details provided in the "Contact Us" section.
Cookies and Tracking
Bwin uses cookies and similar tracking technologies to enhance your experience, analyse website usage, and deliver personalised content. Cookies are small text files stored on your device when you visit our website. They help us remember your preferences, track your activities, and improve the functionality of our Services.
- Essential Cookies: Necessary for the website to function correctly, enabling core functionalities like security and account management.
- Analytical Cookies: Help us understand how visitors interact with our website by collecting and reporting information anonymously.
- Functional Cookies: Allow the website to remember choices you make (such as your username, language, or region) and provide enhanced, more personal features.
- Marketing Cookies: Used to track visitors across websites to display relevant advertisements and promotions.
You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality and your experience of Bwin's Services.
Data Retention
We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. Typically, this means we will retain your data for the duration of your active account with Bwin and for a period thereafter as required by gambling regulations, anti-money laundering laws, and tax laws in the jurisdictions where we operate. This period is usually five to ten years after the closure of your account, but it can vary. After this period, your data will be securely deleted or anonymised.
International Data Transfers
Your personal data may be transferred to, and stored at, a destination outside of the European Economic Area (EEA) or your country of residence. This may occur if our service providers or group companies are located in such countries. When we transfer your data internationally, we ensure that appropriate safeguards are in place to protect your privacy rights, as required by applicable data protection laws. These safeguards may include using standard contractual clauses approved by the European Commission or relying on the recipient country's adequacy decision.
Children's Privacy
Bwin's Services are not intended for individuals under the legal gambling age in their respective jurisdiction, which is typically 18 years or older. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal data from a child, we will take steps to delete that information promptly. If you believe we might have any information from or about a child, please contact us.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or technological advancements. We will notify you of any significant changes by posting the updated policy on our website and, where appropriate, by sending you an email notification. We encourage you to review this policy periodically to stay informed about how we are protecting your information. The "Last Updated" date at the top of this policy indicates when it was last revised.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data processing practices, please contact our Data Protection Officer:
- By Email: [email protected]
- By Post: [Insert generic address, e.g., Data Protection Officer, Bwin, Our Registered Office, [City, Country]]
We will endeavour to respond to your inquiries promptly and address any concerns you may have.

Professional gambling-industry analyst with over 8 years of experience across online casinos, sports betting, slots and poker. Specialises in bonus terms, payout speed, fairness audits and player-protection regulations.